Acelity Careers

Strategic Marketing Manager, Customer Portals

San Antonio, United States of America

Job Description

The Strategic Marketing Manager, Digital Wound Care Solutions position is responsible for:

  • Developing and executing a strategy that digitizes the wound care delivery model for health care providers, patients, and payors through software and application solutions

Primary Duties/Responsibilities:

  • Define customer needs and preferences within wound care, across health care segments, that could be solved for using a digital solution (software or apps)
  • Identify and analyze all market drivers affecting adoption of digital solutions in the care of wound patients for each segment
  • Design digital products (software or apps) that effectively digitize aspects of the wound care delivery model
  • Develop business cases and monetization strategies for digital products
  • Lead cross-functional teams to develop and effectively launch / commercialize solutions
  • Lead organizational alignment on best technology platforms and/or partners to support effective development of digital solutions
  • Ensure integration and alignment of solutions with broader Acelity Digital Health strategy and technology architecture
  • Effectively communicate changes in critical environmental factors and market drivers for appropriate strategy development and/or adjustment
  • Develop marketing, promotion, and sales strategy for digital solutions
  • Identify opportunities to form strategic partnerships in market place that improve adoption of Acelity digital solutions
  • Serve as consultant to broader organization in the development of any digital customer experience

Position Qualification Requirements:

Basic Qualifications:

·         Bachelors Degree in Marketing or related field

·         At least 6 years of marketing experience with a BA/BS or 4-7 years of experience with an MBA

·         At least 2 years of experience in the development of digital solutions in healthcare

·         Clear understanding of the regulatory environment surrounding digital health

·         Strong understanding of US healthcare and reimbursement system

·         Experience with Microsoft Office applications including:  Word, Excel, & Outlook

Other Position Qualifications:

In addition to the basic qualifications listed above, the following other position qualifications are required:

·         Experience identifying market trends and developing strategies

·         Experience identifying Market Driver and Economics

·         Experience creating sales tools and presentations

·         Demonstrated communication and presentation skills

·         Demonstrated analytical and problem solving skills

·         Ability to maintain confidentiality and exercise discretion in all business dealings with co-workers

Preferred Qualifications:

In addition to the basic qualifications and other required qualifications listed above, the following preferred qualifications also exist:

·         Masters Degree in Marketing or related field

The information listed above is not a comprehensive list of all duties/responsibilities performed. This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice. Any physical and mental requirements described in this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EOE AA M/F/Vet/Disability: Acelity L.P. Inc. and its subsidiaries are an equal opportunity and affirmative action employer and give consideration for employment to qualified applicants without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, veteran status, or genetic information or any other legally protected characteristic. If you'd like more information about your EEO rights as an applicant under the law, please click here: VEVRAA Federal Contractor